HISTORY & DEVELOPMENT

The original inspiration behind Globall Coach was Rafael Benitez, the former manager of Real Madrid, Napoli, Chelsea, Inter Milan, Liverpool and Valencia. An early adopter of technology in coaching, Benitez conceived the idea to give soccer coaches a technological tool that would allow them to plan, train and strategise in real time.

He and his team of coaches worked on building the concept with Benitez’s advisor and project manager, Emile Coleman. Emile led the development of the original Globall Coach concept. The project team developed Globall Coach 1.0 in early 2013, which was given to a limited number of individuals and soccer clubs to test; it was never commercially marketed.

In June 2013, the company name changed to Elite Sport Technologies Ltd (EST) and began development of version 2.0. Version 2.0 was demonstrated at the National Association of Soccer Coaches of America (NSCAA) Annual Conference in Philadelphia, January 2014. A beta test roll-out of this version began in late 2014.

Version 3.0 was finalised through Fall 2015 as a much more complete, comprehensive product than had originally been envisaged. Globall Coach evolved from a simple animation tool into a complete, centralised and secure team management product.

 

LOCATION STRATEGY

The UK and European business model is top-down, selling to leading soccer clubs in the major European leagues of England, Spain, Italy, France and Germany. In North America, the primary focus is to sell to the fast-growing and very large youth and collegiate soccer markets with Major League Soccer (MLS) and North American Soccer League (NASL) clubs as exemplars.

 
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Background

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